Become a certified Google Ads expert with our Google Ads Course in Dharamshala. This hands-on training is designed to teach you everything from the basics of pay-per-click (PPC) advertising to advanced campaign optimization strategies. Whether you’re a business owner, marketer, or aspiring digital marketer, this course will help you drive traffic, generate leads, and grow revenue effectively.

Learn how to create impactful campaigns, manage budgets, and analyze performance. With real-world projects, expert mentorship, and a course completion certificate, you’ll be ready to excel in the competitive world of online advertising.

Course Syllabus:

1. Introduction to Google Ads

• Understanding Google Ads and its importance
• Overview of PPC Advertising

2. Setting Up Your Google Ads Account

• Creating and managing a Google Ads account
• Linking Google Ads with Google Analytics

3. Campaign Basics

• Understanding campaign types (Search, Display, Shopping, Video)
• Choosing the right campaign for your goals
• Ad structures (Campaigns, Ad Groups, Ads)

4. Keyword Research and Bidding

• Tools for keyword research
• Match types and negative keywords
• Bidding strategies (CPC, CPA, ROAS)

5. Creating Effective Ad Campaigns

• Writing compelling ad copy
• Designing eye-catching display ads
• Setting budgets and schedules

6. Advanced Targeting Options

• Audience targeting (Demographics, interests, behaviors)
• Location and language targeting
• Remarketing strategies

7. Campaign Optimization

• Quality Score and Ad Rank improvement
• A/B testing ads
• Optimizing landing pages

8. Performance Tracking and Reporting

• Understanding key metrics (CTR, CPC, ROI)
• Generating and analyzing reports
• Using Google Analytics for campaign insights

9. Staying Updated with Google Ads Changes

• Keeping up with policy updates and algorithm changes