One-Year Digital Marketing Course Syllabus

*Module 1: Introduction to Digital Marketing (4 weeks)*
1. *Week 1: Fundamentals of Digital Marketing*
  - Introduction to Digital Marketing
  - Understanding the Digital Marketing Landscape
  - Key Digital Marketing Channels

2. *Week 2: Digital Marketing Strategy*
  - Developing a Digital Marketing Strategy
  - Identifying Target Audience
  - Competitive Analysis

3. *Week 3: Branding and Content Marketing*
  - Building a Brand Online
  - Content Marketing Essentials
  - Creating a Content Calendar

4. *Week 4: Analytics and Metrics*
  - Introduction to Digital Analytics
  - Key Metrics and KPIs
  - Tools for Measuring Digital Marketing Success

#### *Module 2: Search Engine Optimization (SEO) (6 weeks)*
1. *Week 5: SEO Basics*
  - Introduction to SEO
  - Understanding Search Engines

2. *Week 6: On-Page SEO*
  - Keyword Research and Analysis
  - On-Page Optimization Techniques
  - SEO Content Writing

3. *Week 7: Off-Page SEO*
  - Link Building Strategies
  - Social Signals and SEO
  - Local SEO

4. *Week 8: Technical SEO*
  - Website Structure and SEO
  - Mobile SEO
  - Speed Optimization

5. *Week 9: SEO Tools and Software*
  - Overview of SEO Tools
  - Google Analytics and Search Console
  - Other Popular SEO Tools

6. *Week 10: SEO Best Practices and Future Trends*
  - Best Practices in SEO
  - Latest Trends and Updates in SEO
  - Case Studies and Practical Exercises

#### *Module 3: Pay-Per-Click Advertising (PPC) (5 weeks)*
1. *Week 11: Introduction to PPC*
  - Basics of PPC Advertising
  - PPC Platforms Overview

2. *Week 12: Google Ads*
  - Setting Up Google Ads Campaigns
  - AdWords Account Structure
  - Writing Effective Ads

3. *Week 13: Advanced PPC Strategies*
  - Keyword Research for PPC
  - Bidding Strategies and Budget Management
  - A/B Testing Ads

4. *Week 14: Social Media Advertising*
  - Facebook and Instagram Ads
  - LinkedIn and Twitter Ads
  - Other Social Media Ad Platforms

5. *Week 15: PPC Analytics and Optimization*
  - Tracking and Measuring PPC Performance
  - Conversion Rate Optimization
  - PPC Campaign Optimization Techniques

#### *Module 4: Social Media Marketing (SMM) (6 weeks)*
1. *Week 16: Introduction to Social Media Marketing*
  - Social Media Platforms Overview
  - Benefits and Challenges of SMM

2. *Week 17: Creating a Social Media Strategy*
  - Setting Objectives and Goals
  - Content Planning and Scheduling

3. *Week 18: Facebook and Instagram Marketing*
  - Profile and Page Optimization
  - Engagement Strategies
  - Advertising on Facebook and Instagram

4. *Week 19: LinkedIn, Twitter, and Other Platforms*
  - LinkedIn Marketing Techniques
  - Twitter Marketing Strategies
  - Exploring Pinterest, Snapchat, and TikTok

5. *Week 20: Influencer Marketing*
  - Identifying and Engaging Influencers
  - Influencer Campaigns and ROI
  - Legal and Ethical Considerations

6. *Week 21: Social Media Analytics and Reporting*
  - Measuring Social Media Success
  - Tools for Social Media Analytics
  - Creating Social Media Reports

#### *Module 5: Email Marketing (4 weeks)*
1. *Week 22: Email Marketing Basics*
  - Introduction to Email Marketing
  - Building an Email List

2. *Week 23: Crafting Effective Emails*
  - Email Design and Layout
  - Writing Compelling Subject Lines and Content

3. *Week 24: Email Marketing Automation*
  - Setting Up Email Automation Campaigns
  - Personalization and Segmentation

4. *Week 25: Email Analytics and Best Practices*
  - Analyzing Email Campaign Performance
  - Best Practices for Email Marketing
  - Avoiding Spam Filters

#### *Module 6: Content Marketing and Blogging (4 weeks)*
1. *Week 26: Introduction to Content Marketing*
  - The Role of Content in Digital Marketing
  - Types of Content

2. *Week 27: Blogging for Business*
  - Starting a Blog
  - Writing Engaging Blog Posts
  - SEO for Blogs

3. *Week 28: Content Creation and Curation*
  - Creating High-Quality Content
  - Content Curation Strategies

4. *Week 29: Content Distribution and Promotion*
  - Promoting Content Across Channels
  - Content Marketing Tools

#### *Module 7: Digital Marketing Tools and Technologies (4 weeks)*
1. *Week 30: Marketing Automation Tools*
  - Introduction to Marketing Automation
  - Popular Tools Overview

2. *Week 31: CRM Systems*
  - Understanding Customer Relationship Management
  - Using CRM for Marketing

3. *Week 32: Analytics and Reporting Tools*
  - Tools for Data Analysis and Reporting
  - Integrating Various Tools for Comprehensive Analysis

4. *Week 33: Emerging Technologies in Digital Marketing*
  - AI and Machine Learning in Marketing
  - Augmented Reality and Virtual Reality
  - Future Trends

#### *Module 8: Capstone Project (6 weeks)*
1. *Week 34-39: Capstone Project*
  - Project Planning and Research
  - Implementation of Digital Marketing Strategies
  - Regular Check-ins and Feedback

#### *Module 9: Career Development (3 weeks)*
1. *Week 40: Building a Digital Marketing Portfolio*
  - Creating a Portfolio Website
  - Showcasing Projects and Results

2. *Week 41: Resume Writing and Interview Preparation*
  - Crafting a Digital Marketing Resume
  - Preparing for Job Interviews